GUCCI

The eclectic renaissance

The new chapter for Gucci is not a subtle shift, but a head-on collision. After Demna's Milanese debut (2026 Primavera), the brand has finally shed its romantic vintage style and taken a plunge into radical, dark hedonism. This collection is a masterclass in maximalism and Italian glamour, combining the vintage aesthetic of the 70s with a bold, contemporary street style. The iconic codes remain, but the message has changed: "more is more" is no longer an ornament, but a declaration of war. 
Why we love it? Gucci is finally taking risks again. Hopefully, Demna will reinterpret the house's creativity, controlled chaos and make the brand rock-solid and unavoidable again. We are here and waiting with bated breath. It's for those bold personalities who aren't afraid to combine tradition with a touch of eccentricity and a lot of attitude.